Today, Disney announced a stunning collection of apparel and accessories inspired by its upcoming and highly anticipated Tim Burton feature, Alice In Wonderland. Disney Consumer Products (DCP) collaborated with famous jewelry designer, Tom Binns, as well as leading fashion designer Sue Wong and Swarovski, the world’s largest producer of cut crystals, to create an inspired line that brings the allure and mystery of the film and characters to life.
To further capitalize on these unique creations, DCP and Bloomingdale’s have joined together to create unique window displays at Bloomingdale’s flagship in New York City. The windows will feature props from the film and highlight a selection of items from the designer line. The Bloomingdale's window will be complemented by a special exhibit in the sportswear department which will feature select costumes and props complimented with information from the film itself.
In addition, the NY flagship store as well as several other Bloomingdale’s stores across the U.S. will enhance these unique merchandise displays with special signage and video screens that will play behind-the-scenes footage and special bonus material. The Bloomingdale’s Alice In Wonderland-inspired windows and in-store displays are planned to set in early March.
If you'd like to see this exquisite line, it can be viewed here.
Really, this line is AMAZING. The jewelry is breathtaking, especially the tea set necklace. I couldn't afford a stitch of it, but I'll sure be going to Bloomy's to window shop!!