Disney Mobile and Disney Consumer Products have introduced their first line of merchandise based on Disney’s hit mobile game, “Where’s My Water?”. The new line is based on the story of Swampy the Alligator, Disney’s first original character for mobile. The “Where’s My Water?” merchandise line also features Cranky, Swampy’s reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy’s attempts to bring human culture to alligators.
The first wave of “Where’s My Water?” product will be available at retailers nationwide in June, with select items available now at Disney Store locations and DisneyStore.com. The line features: plush and novelty toys, consumer electronics accessories, and apparel and accessories. The second wave of product coming this fall will expand to include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes.
“‘Where’s My Water?’ has quickly become one of the most popular titles in mobile gaming history, making Swampy one of the most beloved characters ever born from a mobile franchise,” said Disney Mobile Bart Decrem, senior vice president and general manager, Disney Mobile. “Launching a line of Disney merchandise just seven months after hitting the App Store is a testament to the cultural relevance Swampy and his friends have already achieved.”