New Merchandise for Journey of the Little Mermaid at the New Fantasyland at Magic Kingdom

Ariel’s world at Under the Sea ~ Journey of The Little Mermaid in New Fantasyland at Magic Kingdom Park recently opened for it's Dress Rehearsal ahead of it's official opening on the 6th December 2012.

Guests will soon be able to purchase some new merchandise created especially for this new musical attraction. Carla Lewandowski, senior franchise and brand manager with Disney Theme Park Merchandise, talks about what we can expect.

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“When we first created merchandise for the attraction in 2011 in California, we used concept sketches as inspiration for the merchandise,” explained Carla. “For this new assortment, we were inspired by the many colorful scenes found in the actual attraction. We really liked the scene with Sebastian and the undersea band, and you’ll see many moments from that scene on the new items. Disney Design Group artist Randy Noble created the pastel art style, which gives much of the merchandise a soft, almost water-like look. ”

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There are both kids and women’s shirts in the assortment as well as a dinglehopper which is a hair brush.

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