Nikon Inc. and Walt Disney World and Disneyland Resorts announced on Tuesday a multi-year strategic alliance naming Nikon the official camera of Walt Disney World Resort in Lake Buena Vista, Florida and the Disneyland Resort in Anaheim, California.
“The alliance between Nikon and Disney allows us to connect with millions of passionate Disney guests who want to tell their stories through the capture of amazing imagery,” stated Nobuyoshi Gokyu, Nikon president. “Through this agreement, Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment.”
As the “Official Camera of Walt Disney World and Disneyland Resorts,” Nikon will have branded Picture Spots throughout the theme parks at the Walt Disney World and Disneyland Resorts.
Nikon will also be integrated with Disney PhotoPass Service, whose photographers will use Nikon cameras and accessories exclusively. Disney Fine Art Photographers at Disney’s Fairy Tale Weddings and Honeymoons, as well as Adventure Guides with Adventures by Disney, will also be outfitted with Nikon cameras.
Meg Crofton, president of Walt Disney Parks and Resorts Operations, US and France said “Our Disney Parks are among some of the most photographed locations in the world, so it is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories.”
This is good news for Nikon, as Disney's parks are big business. Walt Disney World in particular is the largest and most visited vacation resort in the world.
Terms of the deal, including its length, weren't disclosed, and nor was specific photo gear that will be used in the parks identified.