Beginning January 1, guests will find an extra sprinkle of pixie dust each week when they visit Walt Disney World and Disneyland resorts throughout the year.

While 2013 is already a momentous year for Disney Parks – with New Fantasyland as the largest expansion in Magic Kingdom history at Walt Disney World Resort and the first full year of a reimagined Disney California Adventure at Disneyland Resort – Disney plans Limited Time Magic: 52 weeks of magical experiences big and small that appear, then disappear as the next special surprise debuts.

Imagine an Independence Day celebration – only it lasts an entire week….Main Street mainstays the Dapper Dans rocking out with boy band hits in barbershop style….a Friday the 13th dance party with Disney villains that lasts to the 13th hour….a Valentine’s Day in 2013 that becomes Valentine’s Week with Disney castles blushing pink, surprise meet-and-greets with Disney princes and princesses, and candlelit dinners for couples in love.

These and many more special experiences to surprise and delight Disney Parks guests will roll out each week in 2013. Unique, magical, memory-filled – and each for a limited time only.

Disney officials noted that Limited Time Magic was inspired by the reality that many of life’s most cherished memories are made during those special, but fleeting moments when families spend time together with shared experiences.

The experience of the week will be announced in a variety of ways including in-park, Disneyworld.com, Disneyland.com, Facebook, Twitter, and the Disney Parks Blog – adding to the element of surprise.