Verizon claims the original cost of the phone is $500 and some change. Not hardly. If you do not have the many rebates that we did, you will end up spending $200 on the phone, but that's not terrible for the newest technology. We spent the $99 because of our long term association with Verizon (gave us "special selection" rebate, in addition to the renewal rebates).
I would spend $200 on it though, and be happy to do so! (Of course, I can say that because I didn't have to, eh)?