When Apple announces its new iCloud initiative on Monday, one prominent content provider won’t be part of the iHoopla.
In an interview at the D9 digital conference last week in Rancho Palos Verdes, Calif., Disney CEO Bob Iger said his company will not be part of Apple’s cloud-computing launch.
Apple’s initiative is rumored to be a streaming music service that would offer users the ability to store all their media in the cloud and have it made available to all of their devices.
It’s a concept that a lot of companies are finding attractive and possibly profitable as consumers increasingly expect to have their media available at all times and on as many devices as they might own.
In saying that Disney won’t be part of Apple’s project, Iger did tell conference observers that cloud computing is something that Disney sees as increasingly important.
Ability to have your content online, accessible all in one place, that’s a better user experience,” he said, adding that “impediments to people buying things include storage: You don’t have room on your hard drive to store all this stuff, and you don’t want to throw it out.”
Iger went on to say that cloud-computing “makes more sense” if it is something that can be used across platforms and devices, adding that Disney is “focused on interoperability” for any potential deals it might make with cloud-computing services.
But Iger also hinted at perhaps the biggest reason why Disney might not be committed to Apple’s project now. Disney’s website, Disney.com, is being redesigned to offer consumers the ability to acquire Disney media, from TV shows to movies and music, straight from the company’s own site. Iger said he couldn’t give a date on when those changes would be completed but said that users could see “elements of the relaunch within a year.”
The digital storage locker concept isn’t a new one. Google and Amazon have introduced their own versions. But Apple’s service potentially could change the playing field again, given the company’s design aesthetic and the ease of use of its devices and software.
After all: Remember how great and ubiquitous the smartphone market was before the iPhone? No, we don’t either. But Apple came along and, just as it did with the iPod and with iTunes and with its iPad tablets, it changed the landscape considerably. Now the company appears to be on the verge of announcing something equally trendsetting and market-shifting, this time in the cloud.
Reports have suggested that Apple has signed deals with four major lables: EMI, Warner Music, Universal Music and Sony. Although most of the pre-release rumors have settled on the service being one that is primarily for music, many observers say Apple possibly will offer movies and TV shows, too, but those offerings might not come until later. For all of Apple’s successes of late, it has faced considerable hurdles in acquiring the deals needed for it to provide movies and television shows.
Also unresolved is how much, if at all, Apple will charge for its cloud services.
Regardless of how the details about the service come out Monday, it’s most certainly news that will cause waves. After all, the Cupertino, Calif.-based company recently opened a $1 billion dollar data center in Maiden, N.C., and that site’s 500,000-square-foot building will be a crucial element of Apple’s cloud-computing initiatives.
Given the popularity of Apple’s brand and the size of the infrastructure it is creating for this latest iCreation, Monday’s news promises the potential of being big.
Just don’t look for Disney to be part of the cloud-high excitement.
source Orlando Sentinel