Disney Baby Launches Mix-And-Match Nursery Essentials Collection
The Disney Baby brand today launched an all new nursery essentials collection designed to deliver smiles to nurseries everywhere. The new Disney Baby bedding/nursery essentials collection features five on-trend colors and themes with whimsical prints inspired by mom-favorite Disney characters: Mickey Mouse, Minnie Mouse, Winnie the Pooh, Pooh & Piglet and the 101 Dalmatians. The line allows parents to pick and choose the nursery items that fit their needs and lifestyle, making it easy to mix and match and blend with any theme. The 75-piece collection is available exclusively at Babies “R” Us and includes sheets, receiving blankets, mobiles, storage items, wall décor, changing pad covers, nightlights, soft rattles, gift sets and more. Each item in the Disney Baby bedding essentials collection can be purchased separately. This “á la carte” shopping experience enables mom to choose what products she needs and wants for her baby’s nursery without purchasing a full set.
“Getting baby’s nursery ready can be exciting and overwhelming,” said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “With our Disney Baby nursery essentials collection we aimed to help make any nursery the most magical place by providing moms the design freedom to mix and match nursery basics to create exactly the look they desire or simply to replace or enhance an existing item and avoid having to purchase a prepackaged assortment.”
Disney Baby products equip parents with the essentials they need for Creating Magical Moments Right From The Start™. Building off the success of the Disney Cuddly Bodysuit™ collection, which debuted earlier this year, the Disney Baby bedding essentials collection extends the magic of Disney to baby’s nursery.
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