Wow..this is just amazingly stupid.
I could see if maybe it was a movie about a baseball team, but one has nothing to do with the other. They should sick to playing their game..
If there is ANY logic left in this world, the "negotiations" had BETTER go something like this:
Braves: You can't use it, it encroaches on our franchise branding.
Disney: It's an adjective. You cannot own an adjective. And really? You're all idiots. But for the record, everything we touch turns to flippin' gold, so you WISH you'd be so lucky to be associated with our name. People might start coming to YOUR games because of OUR movie.
Braves: OMG, you're right. We are! Can we please give you some money for your trouble?
Originally Posted by Beccaberry, post: 270180
OMG, I'm currently reading the Steve Jobs biography and you would not believe how much this sounds exactly like his form of negotiation. Except this one's milder.
Tom (... negotiation through intimidation...)
Originally Posted by Beccaberry, post: 270186
That's more like it!
Tom (... so tell me, how do you really feel about it?)