When Disney’s Art of Animation Resort opens this summer and the Resort’s Guests will be one of the first to experience Walt Disney World’s NextGen project — the room key. Instead of the traditional card keys, Guests at Art of Animation will access their room via RFID.
It is thought that the RFID will be inside a patented, resizable and customizable (probably for a fee) wristband known as the MagicBand. It won’t just be your room key, it will also be your ticket, if you remember, a test has been carried out using the RFID for admission at Epcot. It will have the details of your dining plan, you will charge items to your room, anywhere you would normally use your key card the Band will be used instead.
What concerns me about this is that Disney will know everything about you, where you are, what you eat and drink, what you like to buy, whether you are at a ride or with characters. Disney can place their readers anywhere it wants to within the Walt Disney World Resort, so your every movement could be tracked.
What do you think about Disney’s plans, do you think it will be a good thing or is it just simply a case of Big Brother is watching you!