Believe in magic is the theme that Disney Theme Park Merchandise selected for the 2013 dated art programs.
The 2013 style guide contains a variety of logos, graphics and patterns that give one consistent look for the merchandise. Artists and merchandisers can use elements from the style guide on all sorts of items from drinkware to plush to coffee mugs. Sorcerer Mickey and his hat are both prominently featured in the 2013 artwork.
At many merchandise locations in Disneyland and Walt Disney World Resorts, you will see visually impressive statements containing all kinds of 2013 merchandise. These statements make shopping easier for guests, as dated merchandise is some of the most popular souvenirs from Disney Parks.
Guests can also find an assortment of 2013 merchandise on the Disney Parks online store.