I carry my makeup bag onto the plane. It has foundation which is liquid. I never take it out and they never say a word about it.
Also I have a small toiletry kit that I now carry on (getting stuck overnight in Charlotte makes you bring a lot if stuff with you lol). It has a disposable razor in it. Again they say nothing.
And I have a small bag that has a small lotion and anti bacterial lotion in it. Never take it out and they never say anything.
Of course I always get patted down when leaving Richmond. Bigger airports don't do that to me.
Your mileage may vary.