see they are changing the coffee at the parks to JOFFRES
Not sure I have ever had Joffrey's Coffee. It has to be better than both Nescafe and Starbucks.
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Joffrey's coffee is proper ground coffee and as of two days ago the firm became the official supplier to both WDW and Disneyland. Actually they have been providers to WDW for a very long time and their coffees are mainly found at some of the kiosks at WDW as well as at some of the signature restaurants.
It is a Florida based firm, operating out of Tampa.
It's not bad. I've had it elsewhere, too. You can buy it in the grocery shop by the pound. Anything is better than Starbuck's, even Maxwell House!