At the 2014 American International Toy Fair, the Toy Industry Association has awarded Disney’s Doc McStuffins Get Better Check-Up Center by Just Play the “Preschool Toy of the Year.”
The award was first announced at the annual Toy of the Year Awards, a prestigious toy industry awards program that identifies the top toys available during the previous calendar year. Winners are selected based on votes from toy manufacturers, retailers, media and consumers.
Building off of the momentum of the award win, at an exclusive press event Disney Consumer Products debuted a dynamic line up of new products that will dominate boys’ toy aisles this year and take off at retail and with consumers. Action-packed storytelling is at the heart of the product lines, with toys inspired by this summer’s highly anticipated content including Star Wars Rebels™, Disney’s Planes: Fire & Rescue, Marvel’s Amazing Spider-Man 2 and Marvel’s Guardians of the Galaxy.
Josh Silverman, executive vice president, Global Licensing, Disney Consumer Products (DCP), was on site to speak about how Disney are bringing the magic of Disney, Marvel and Star Wars to life through our array of creative products. Special guests were also on deck to help unveil never-before-seen toys to retailers, media and toy industry influencers.
[ATTACH=full]17054[/ATTACH]First up, Dane Cook, voice of Dusty Crophopper in Disney’s Planes: Fire & Rescue, flew in to show off this summer’s hottest fire fighter, the Planes Fire Blastin’ Dusty Crophopper toy by Mattel.
Planes Fire Blastin’ Dusty Crophopper toy by Mattel
(SRP $49.99, available June 2014)
- Help world famous air racer Dusty Crophopper save the day and put out the blaze by scooping up “water” balls and racing to the rescue. Take aim, pull the lever and shoot the “water” balls at the “fire” targets to take them out. Comes with multiple targets and “water” balls that store in plane pontoons. Realistic sounds and phrases triggered by “Smart Sound” technology enhance the play.
Andrew Garfield and Jorge Vega, stars of Marvel’s The Amazing Spider-Man 2, reunited at the event to debut exclusive content from the film and for the first time showed off the new Amazing Spider-Man 2 Giant Web Slinging Spider-Man Figure by Hasbro.
Amazing Spider-Man 2 Giant Web Slinging Spider-Man Figure by Hasbro
(SRP $29.99, available Fall 2014)
- Kids will have a blast slinging webs and defeating villains just like their favorite masked Marvel hero with the Giant Web Slinging Spider-Man! The amazing, 14-inch scale figure blasts either Spidey Shot Web Fluid or water by activating the button on Spidey’s back. Figure includes water canister and one 3.8-ounce can of Spidey Shot Web Fluid.
[ATTACH=full]17062[/ATTACH]To continue the Marvel momentum, Chris Pratt, star of Marvel’s Guardians of the Galaxy, joined the event via video to provide a fun look at some of the new toys based on the upcoming feature film. It was epic seeing Chris play with the new Star Lord Quad Blaster by Hasbro, a blaster that fires NERF darts and is based on Star-Lord’s signature weapon in the film will cost $19.99 and will be available from July 2014.
Marvel’s Guardians of the Galaxy Star-Lord Quad Blaster by Hasbro
(SRP $19.99, available July 2014)
- Create your own epic space adventure with the Star-Lord Quad blaster! Kids can pretend to be the leader of the galaxy’s newest team of Super Heroes with this blaster based on Star-Lord’s signature weapon in the film. The Quad Blaster expands to reveal double blasters and fires four included NERF darts.
The superhero cameos concluded with Freddie Prinze Jr., star of the upcoming animated series Star Wars Rebels. Freddie, along with a couple Stormtroopers, wrapped up the event by showing off the Star Wars Rebels Ghost Ship by LEGO.
- Get ready to battle the Empire with the Rebel heroes’ awesome starship – The Ghost – as seen in the thrilling Star Wars Rebels animated TV series! Stay on course with Rebel minifigures in the two cockpits and put Zeb on patrol in the 360-degree rotating turret. Land the Phantom starship (not included) in the docking area at the rear. With 2 spring-loaded shooters and storage for a spare missile and a Lightsaber, this ship has plenty of tools on board. In an emergency, hurry to the escape pods and eject! Includes 4 never-before-seen minifigures with assorted tools.
LEGO Star Wars Rebels Phantom
($24.99 available July/August 2014)