I wonder if the company that has accquired it will eventually re-establish some shops....
Mail-ordering Pick-n-mix just isn't quite the same.
Some of the press release:
Shop Direct Group Chief Executive, Mark Newton-Jones said:
“We’re delighted to be bringing back Woolworths in its 100
th year. We’ve been talking
to families across the country and have responded with a site that delivers the best of
what they loved about Woolies, offered across four main categories of Kidswear, Toys,
Entertainment and Party.
“Families wanted us to bring back Woolies as soon as possible, so that’s what we’ve
done. From acquiring the brand to launching it has only been 20 weeks; something
you could never achieve with a high street business but can do online. We’re aiming
to create a fun, family web experience which keeps on getting better and better.
“We are launching today with a significantly bigger selection of products than would
have been sold in a Woolies high street store and better still, many of the product
categories will double in size between now and Christmas.”
The Woolies site will have three shops under one roof: the Main Shop, Entertainment
and Party. Initially, each will have its own checkout but this will become one
integrated checkout in the autumn.