Disney quietly rolls out new passholder promo
In a sign Walt Disney World fears cash-strapped annual passholders may opt not to renew, the resort has quietly rolled out a new promotion offering 15 months for the price of 12.
It's the first time Disney has made such an offer to passholders, a spokeswoman said.
The promotion began Aug. 2 (the same day Disney raised annual-pass prices) and applies to passes that expire Sept. 1 or later. To get the extra three months, a passholder must be within his or her customary renewal window, 60 days or less from the expiration date. They must renew no later than the expiration date.
The offer applies to all types of annual passes, excluding "Epcot After 4" passes.
Disney has not widely broadcast the promotion, instead opting only to contact eligible passholders directly via mail and e-mail. The resort has not said how long the promotion will last.
"We're going to periodically evaluate the program to determine how long it will run," Disney spokeswoman Kim Prunty said.
Source: Orlando Sentinel