AT&T and Disney Parks have announced that the wireless provider is to become the official wireless company for Walt Disney World Resort. Through the agreement, AT&T will have various marketing and branding opportunities, including sponsoring Disney-created soccer and runDisney events at the ESPN Wide World of Sports Complex. In addition, Disney will join AT&T to educate Cast Members and guests about "It Can Wait," AT&T's groundbreaking initiative to educate consumers about the dangers of texting while driving. AT&T and Disney will also collaborate to enhance the experience for the growing number of Disney guests using smartphones and tablets during their visit. Disney Cast Members will use new mobile devices on AT&T's network to help deliver Disney's legendary guest service. "We are excited about the opportunity to work with AT&T," said Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France. "This alliance joins two companies that share a commitment to providing quality experiences, and we look forward to the collaboration as we continue to leverage technology to enhance the experience for our guests." Included in this partnership will be the ability to enhance the mobile experience for Guests and Cast Member with ten cell sites across Walt Disney World Resort; more than 25 distributed antenna systems to increase wireless capacity in areas like the Magic Kingdom and Epcot. There will also be more than 350 small cells to extend network connectivity; and more than 40 repeaters. This is good news for AT&T users, as they will be able to get a strong signal, even in the parts of the resort that were unavailable.