The popularity of Frozen Summer Fun at Disney's Hollywood Studios has seen an increase in Guests visiting the park. Although this isn't by huge numbers, Disney have confirmed that this will now continue until the 28th September 2014. There will be some changes to the fireworks after the 1st September, these will only be presented on Fridays, Saturdays and Sundays until the 28th September. Frozen is so popular that Disney has sold a huge amount of merchandise from dresses and shirts to limited edition MagicBands at $30! The Premium Package that was offered a few months ago sold out quickly with Guests still wanting to purchase this. Guests can even buy Frozen cupcakes and drinks at various locations at Hollywood Studios. Whilst there has been no definite confirmation to this from Disney, it is rumoured that they are considering what they need to do to extend this until the end of 2014.