In an effort to continue its 14-month-old rebranding campaign as a global software solutions provider in addition to its more traditional hardware and technical services, IBM has launched a redesigned exhibit called "Smarter Planet" in EPCOT’s Innoventions pavilion. The exhibit, which opened Friday, offers visitors a peek at an energy efficient IBM data center that, according to IBM, reduces energy costs by up to 25 percent. IBM spokesman Clint Roswell explained that "Smarter Planet is our way of describing what the possibilities are in the more intelligent, interconnected world.” In fact, the exhibit itself is powered by the data center. In addition, it will also service 200 clients outside of Disney property and donate the unused computing capacity to the World Community Grid. The Grid, in turn, offers excess capacity to medical, humanitarian and environmental research projects. Visitors are also invited to create avatars of themselves which then become players in a video game. The video game is based on IBM's history of computing achievements. Once done, guests are then asked to consider how technology might help solve the complex problems facing our world.