1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
  2. Welcome both old friends and new to the all new Walt Disney Secrets :-D Please take a moment to say hi

Walt Disney Parks and Resorts Annouce New Balance Footwear Deal

Discussion in 'General News & Rumors' started by Wendy, Jan 9, 2013.

  1. Wendy
    Offline

    Wendy A hui hou kakou makuakane Staff Member Administrator

    Joined:
    Jun 30, 2008
    Messages:
    23,463
    Likes Received:
    766
    Trophy Points:
    113
    Location:
    In Neverland
    New Balance and Walt Disney Parks & Resorts announced a multi-year strategic alliance today that includes exclusive footwear, running-specific initiatives and co-branding opportunities.

    This exciting alliance will bring New Balance’s innovative, design-forward athletic footwear to the leading vacation destination in the world, in particular Disney’s thriving sports business. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.

    new-balance-1.jpg

    In addition, New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.

    “New Balance and Disney share a commitment to quality and innovation,” says Rob DeMartini, President and CEO of New Balance. “We are proud to work with Walt Disney Parks & Resorts to showcase New Balance’s brand excellence and the benefits of an active lifestyle.”

    “Our relationship with New Balance complements our company’s efforts to provide healthy options for families during their Disney vacation,” said George Aguel, senior vice president, Disney Corporate Alliances. “We are excited about this new agreement and look forward to working with New Balance.”

    To commemorate this alliance, New Balance created a men’s and women’s limited edition runDisney 860v3 running shoe that captures the spirit of two favorite Disney characters – Mickey Mouse and Minnie Mouse. The limited edition runDisney 860v3 will be available for purchase at the 2013 Walt Disney World Marathon Health & Fitness Expo from January 10-12, future runDisney Health & Fitness Expos, special events created jointly by New Balance and Walt Disney Parks & Resorts as well as branded pop-up shops located at the ESPN Wide World of Sports Complex.

    new-balance-2.jpg
     
  2. robertcraig
    Offline

    robertcraig Serious Forum Regular

    Joined:
    May 28, 2010
    Messages:
    2,885
    Likes Received:
    213
    Trophy Points:
    63
    Gender:
    Male
    Location:
    Airdrie, North Lanarkshire, United Kingdom
    LOVE NEW BALANCE Shoes
     
  3. Britchick
    Offline

    Britchick Cast Member

    Joined:
    Jun 29, 2008
    Messages:
    15,351
    Likes Received:
    508
    Trophy Points:
    113
    Gender:
    Female
    Love them! Disney's really getting into its fitness isn't it?!
     
  4. Tink
    Offline

    Tink Cead Mille Failte! Staff Member Administrator

    Joined:
    Jun 29, 2008
    Messages:
    27,080
    Likes Received:
    700
    Trophy Points:
    113
    Gender:
    Female
    Location:
    15 minutes (or so) North of WDW
    I used to wear New Balance all the time. I'll have to look into these. I kind of like them. :yes: I have square feet with wicked high arches so am very difficult to fit. :sigh:
     
  5. robertcraig
    Offline

    robertcraig Serious Forum Regular

    Joined:
    May 28, 2010
    Messages:
    2,885
    Likes Received:
    213
    Trophy Points:
    63
    Gender:
    Male
    Location:
    Airdrie, North Lanarkshire, United Kingdom
    I have worn NEW BALANCE for years bought a new pair last year and find them very comfortable
     
  6. Tink
    Offline

    Tink Cead Mille Failte! Staff Member Administrator

    Joined:
    Jun 29, 2008
    Messages:
    27,080
    Likes Received:
    700
    Trophy Points:
    113
    Gender:
    Female
    Location:
    15 minutes (or so) North of WDW
    Yes, I always did too. :yes: They have many styles, but only a few work for me.
     
  7. Britchick
    Offline

    Britchick Cast Member

    Joined:
    Jun 29, 2008
    Messages:
    15,351
    Likes Received:
    508
    Trophy Points:
    113
    Gender:
    Female
    I have to have special shoes to run in because of my high instep so woukd have to use these for other stuff, very cool though
     

Share This Page