Adding Character to Disney Ear Hats

Discussion in 'Disney Corporate and General News' started by Wendy, Aug 23, 2011.

  1. Wendy

    Wendy Administrator Staff Member Administrator

    Jun 30, 2008
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    Do you remember your first Disney Ear Hat?

    My first ear hat was a Minnie Mouse Christmas one. I got it during a trip to WDW in December 2003, up until then I'd never really thought about buying anything.

    The classic Mickey Mouse ear hat has evolved over the years since it was seen on “The Mickey Mouse Clubâ€￾ television show in the 1950s.

    Disney Ear Hats will soon receive a whole helping of awesomeness with the introduction of hats inspired by classic characters. This will be one of the largest introductions of new ear hat styles at one time.

    Most of the remaining character hats will arrive in mid- to late-September at Disneyland Resort and Walt Disney World Resort; they will be sold via the Disney Parks Online Store in October.

    Mark Seppala, Disney Design Group artist and recent Walt Disney Legacy Award recipient for Disney Theme Park Merchandise, tells us about the evolution of these new hats.

    “We started with a simple question,â€￾ explained Mark. “We wondered what a character would look like if it was reduced to its DNA. Each character has a unique color pallet and shape which later became the basis for design. If you were 10 or 20 feet away from the hat, you would immediately recognize a certain character.â€￾

    The first generation of this hat was introduced several years ago and featured Mickey Mouse’s red pants, yellow buttons and mouse tail. Megan Kachur, Product Developer for Ear Hats, said this hat was part of the “Best of Mickeyâ€￾ program.

    “The ‘Best of Mickey’ hat became the model for the other classic character hats,â€￾ said Megan. “Each of the Fab Five hats, such as Minnie Mouse or Goofy, contains common features like bold colors, character icons, elegant fabric and a velour trim. I think Pluto is adorable, yet I also think the Donald Duck hat is fun because of his tail feathers.â€￾

    Megan said that the reason some of the hats have faces is because

    “Mark drew two different versions of the hats, one with eyes and one withoutâ€￾ “Eyes were kept for Dumbo, Tinker Bell and Cheshire Cat as they looked better with the face.

    We specifically kept Dumbo’s eyes as they are essential to his character design. We felt Woody was far more interesting with colors and shapes.â€￾

    Megan said that additional hats will arrive later this fall including Cinderella (complete with “glassâ€￾ slipper) and an update to the Jack Skellington hat.

    Megan said that she worked closely with the operations team at The Chapeau in Magic Kingdom Park to ensure the hats could have embroidery added.

    “Getting a personalized ear hat is like a rite of passage at Disney,â€￾ laughed Megan. “It was critical to make these new hats embroidery friendly. I can’t wait to see them on guests this coming fall!â€￾

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