AT&T’s Boots Wifi in Disney Theme Parks

Discussion in 'Disney Corporate and General News' started by Wendy, Feb 19, 2014.

  1. Wendy

    Wendy Administrator Staff Member Administrator

    Jun 30, 2008
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    Disney is known for its ability to spark wonder in all of us. In that spirit, AT&T imagined a network blueprint to provide connectivity for Disney Cast Members and Guests at Walt Disney World Resort and Disneyland Resort.

    Throughout 2013 AT&T talked about the variety of tools that theyhave used to provide an unparalleled network experience for their customers. As part of their new role as The Official Wireless Sponsor for Walt Disney World Resort and Disneyland Resort, they made the magic happen by activating a combination of 3G and 4G LTE technologies.

    For the first time ever, AT&T deployed outdoor Distributed Antenna Systems (oDAS) and indoor DAS (iDAS), repeaters and small cells on a large scale at one location. Both small cells and DAS are part of our Project Velocity IP (VIP), which is geared to help densify our network coverage. They have completed the successful deployment of more than 350 small cells, 25 DAS systems and 40 repeaters at Disneyland Resort and Walt Disney World Resort properties.

    They have deployed specialty network solutions at the Magic Kingdom Park, Epcot, Disney’s Hollywood Studios, Disney’s Animal Kingdom Theme Park and Downtown Disney Area at Walt Disney World Resort near Orlando; at Disneyland Resort in Anaheim; and at Disney Resort Hotels in Hawaii, California, Florida and Hilton Head, South Carolina.

    While these solutions are designed to go unnoticed, blending seamlessly into the aesthetics of the Disney Parks and Resorts, their impact has been easy to see. Small cells have provided coverage boosts in areas with geographic cellular challenges and are mostly located in offices, administrative areas and tunnels used by cast members. In both Orlando and Anaheim, their engineers have found the areas with small cells have experienced a more than 10x increase in mobile voice and data traffic on their network.

    At the Magic Kingdom Park at Walt Disney World Resort, their monitoring has shown the DAS technology has consistently received high marks for network voice and data reliability. While early marks show solid performance, their work is not yet finished, they plan to participate in the deployment of additional cell sites across the Walt Disney World Resort property, and as this world-renown destination continues to build and expand, they will be there to bring wireless connectivity to each new area.

    Source: Ray Donovan AT&T

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