Disney Partners with Lilly Diabetes to Promote Awareness for Families

Discussion in 'Disney Corporate and General News' started by Wendy, Jul 14, 2011.

  1. Wendy

    Wendy Administrator Staff Member Administrator

    Jun 30, 2008
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    Lilly Diabetes today announced the launch of an innovative collaboration with Disney Online and Disney Publishing Worldwide that combines Lilly’s deep understanding of diabetes with some Disney magic to provide inspiration, education and practical advice to families with children who have type 1 diabetes. The companies have created a variety of resources for families, including a special online hub found on Disney Family.com and a series of custom books by Disney Publishing Worldwide for children of various ages and stages of life with diabetes.

    Each year, more than 13,000 young people in the United States are diagnosed with type 1 diabetes. For both the child and family, the challenges of living with diabetes can be daunting. Through the collaboration, the companies hope to provide an empowering message for families with children who have type 1 diabetes—changing the focus from what they can’t do to what they can do.

    To help families add some magic to their everyday lives, a special online destination dedicated entirely to type 1 diabetes will live on Disney Family.com at family.com/type1 The site will contain articles, videos and advice from caregivers raising children with type 1 diabetes and will highlight ways for families to establish a new routine and let kids be kids. The site will feature important topics such as how to plan for vacations, sleepovers and extracurricular activities as well as tips on how to talk to friends, teachers and coaches about type 1 diabetes. Content will be refreshed monthly and contributors will include dietitians, psychologists, nurses and everyday families, making the hub a rich destination for parents and caregivers.

    “Through this collaboration, we hope to provide suggestions to families on how to help them experience the fun and magic of everyday life,â€￾ said Brooke Chaffin, SVP, Disney Interactive Media Group.

    Lilly Diabetes and Disney Publishing Worldwide will launch a collection of custom books for children of various ages and stages of life with diabetes. The books, which will be released over several years and made available through select doctors’ offices, focus on the many adventures of childhood with type 1 diabetes, such as returning to school after diagnosis, going to birthday parties and playing sports.

    One such book is part of the Mickey Mouse Clubhouse series, and features Coco—a charismatic and fun-loving monkey who has type 1 diabetes. Coco, along with Disney characters, helps readers understand that with planning, these families and children can still experience the fun and magic life has to offer.

    “Lilly Diabetes is proud to join forces with such an iconic and loved brand as Disney to bring families affected by type 1 diabetes much-needed resources,â€￾ says Dana Hardin, MD, a pediatric endocrinologist and clinical research physician at Lilly. “Type 1 diabetes affects the entire family unit, not just the child. We’re excited to offer practical tools that address what families need after a diagnosis, which focus on living a healthy and active life.â€￾

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